Why Your Hair Feels Different in Summer | West Bridgford Hairdresser | James White Hair

Why Your Hair Feels Different in Summer | West Bridgford Hairdresser | James White Hair

Every summer I notice the same thing — clients sitting down in my chair and saying their hair feels completely different. Drier, frizzier, more brittle than usual. And they're right, it does feel different. The good news is there's a very simple explanation for it, and once you understand what's actually happening, it's much easier to manage.

Why Summer Changes Your Hair

There are three main culprits — and they often work together, which is why the impact can feel so dramatic.

Humidity is probably the most noticeable one. Hair absorbs moisture from the air, and when that moisture is uneven — in and out, in and out — it causes the cuticle (the outer layer of the hair shaft) to swell and lift. That's what creates frizz. It's not a hair problem, it's a physics problem. Your hair is simply reacting to its environment.

Heat is the second factor. And I don't just mean styling tools — I mean the ambient heat of a warm summer. Heat opens the hair cuticle, which means colour molecules escape faster, moisture evaporates more quickly, and the overall structure of the hair becomes more vulnerable. If you're also using heat tools on top of that, the impact compounds.

UV damage is the one most people don't think about, but I'd argue it's the most significant. The sun's UV rays break down the proteins in your hair — particularly keratin, which is the structural building block of every strand. Over a full summer, that adds up to real, visible damage: dullness, brittleness, colour fade, and that straw-like texture that's notoriously difficult to recover from.

What It Does to Colour-Treated Hair

If your hair is coloured — and most of my clients' hair is — summer asks a lot of it. UV rays are particularly harsh on colour molecules, which sit within the hair cortex and are essentially exposed to the elements from the moment you step outside.

Warm tones fade first, which is why brunettes often find their colour goes brassy or washed out by August, and blondes can shift towards a flat, yellow tone rather than the bright, luminous shade they left the salon with. Reds and coppers are the most vulnerable of all.

The fix isn't complicated — it's about forming a barrier between your colour and the sun before the damage starts, rather than trying to correct it after.

UV Protection — My Top Picks

A UV protection spray is the single easiest thing you can add to your summer routine. Think of it like SPF for your hair. Apply it before you go out, and reapply on long days in the sun. These are the ones I'd recommend:

Hydrating Masks — For When Your Hair Needs a Reset

Even with the best protection, summer takes something out of your hair. A good hydrating mask used once or twice a week can make a significant difference — restoring moisture, improving elasticity and bringing back that softness that heat and sun tend to strip away.

Here are two I regularly recommend to clients:

If Your Hair Needs More Than a Mask Can Give

Now Available at the Salon

Three New FarmaVita Amethyste Treatments

If you feel like your hair has really taken a hit this summer — lacklustre, dry, brittle, or your colour has lost its depth — a home mask will help, but sometimes you need something more targeted. I've recently added three professional treatments to the salon that go much further than anything you can do at home, and I genuinely think they're some of the best add-on treatments I've ever offered.

  • Chroma Re-Vital Restoring Lotion
    For colour-treated hair — 92% better colour retention, 90% more shine
    £15
  • Nutri Luminescence Nutritive Lotion
    For dry or dull hair — cashmere proteins, ultra-light hydration
    £15
  • Advance Scalp Detox Phyto-Peeling
    Exfoliates with Amethyst Microbeads — clears build-up and soothes with Jojoba Oil
    £12

The Short Version

Summer is harder on your hair than most people realise. Humidity, heat and UV exposure are all working against you — but they're all manageable once you know what you're dealing with. A good UV spray before you head out, a hydrating mask once or twice a week, and a professional treatment when your hair needs a proper reset will take you a very long way.

And if you're not sure what your hair needs most right now, that's exactly what I'm here for. Come in, we'll have a proper look, and I'll give you my honest take.

Ready to give your hair the summer it deserves?

Book Your Appointment
By Salon Branded May 17, 2026
Every visit I offer is built entirely around you — your hair, your needs, your time. So when I introduce something new to the salon, it has to genuinely earn its place. I'm really excited to share three new FarmaVita Amethyste treatments that I've added to my menu, each one chosen because I believe it makes a real, not
Woman with flowing blonde hair in sunlight, wrapped in a gray shawl, looking out at a blurred landscape.
By Salon Branded October 19, 2025
As women enter perimenopause and menopause, many begin to notice subtle – or sometimes quite noticeable – changes in their hair. It might feel finer, drier, or less full than it once did. For many, these changes can be as emotional as they are physical, especially when hair has long been a source of confidence and self-expression. Understanding what’s happening within the body can help make sense of these changes — and with the right care, it’s entirely possible to restore strength, shine, and vitality. The Hormonal Connection and What It Means for Your Hair The key to understanding menopausal hair changes lies in the natural ebb and flow of your hormones, primarily oestrogen and progesterone . Oestrogen , which I often call the 'hair-friendly' hormone, plays a crucial role in maintaining your hair in its growth phase for longer. As these levels begin to decline during perimenopause and then drop more significantly post-menopause, the hair’s growth cycle can shorten, leading to more hairs entering the resting and shedding phases simultaneously. The decline in both oestrogen and progesterone can also lead to a relative increase in androgen activity in the hair follicle. This hormonal shift is what commonly leads to changes like a widening parting or general thinning, often seen across the top of the head. Perimenopause (the transitional years leading up to menopause) and menopause bring significant hormonal changes. As oestrogen and progesterone levels begin to fall, the balance shifts, and androgens (male hormones such as testosterone) can become more dominant. This hormonal shift can affect the hair’s natural growth cycle: Thinning and reduced density: Fewer hairs may be growing at once, creating a finer overall texture. Increased shedding: The hair’s growth phase shortens, leading to more frequent shedding. Texture changes: Hair can become drier, coarser, or more prone to frizz. Slower regrowth: New hairs may grow back finer or take longer to appear. These changes are entirely natural — but that doesn’t mean they should be ignored. The Emotional Connection Hair isn’t just about appearance; it’s deeply personal. Many women tell me that changes to their hair during menopause make them feel less like themselves. As a hairdresser, I believe one of the most powerful things we can offer during this stage is reassurance — along with the expertise to help your hair thrive again. Caring for Hair During Perimenopause & Menopause With a few mindful adjustments to your routine, your hair can continue to look and feel beautiful. 1. Focus on scalp health Healthy hair begins with a healthy scalp. Regular exfoliation and gentle massage can stimulate circulation, helping to support stronger growth. 2. Strengthen and nourish Choose shampoos and conditioners enriched with proteins, natural oils, and moisture-binding ingredients. Treatments with keratin, biotin, or argan oil can help smooth and strengthen each strand. 3. Professional treatments In-salon treatments tailored to your hair’s changing needs can deeply restore condition, shine, and manageability. 4. Support from within Nutrition plays a huge role. A diet rich in iron, zinc, vitamin D, and omega-3s supports healthy hair growth from the inside out. 5. A fresh approach to styling A new cut or styling technique can make a world of difference. Softer layers, clever shaping, or strategic volume can restore movement and confidence. You’re Not Alone  Perimenopause and menopause are times of change — but they can also be moments of rediscovery. With the right care and understanding, your hair can continue to feel every bit as beautiful as it always has. If you’re noticing changes in your hair and would like bespoke advice, I offer one-to-one consultations in a calm, private environment. Together, we can explore what your hair needs now and create a plan to help it look and feel its best through every stage of life.
August 6, 2025
If you know me, you’ll know I’m a firm believer that great hair starts with the right tools – and nothing saves time (or stress) quite like a good blow-drying hot brush. Whether you’re looking to smooth out frizz, add some oomph at the roots, or cheat your way to a salon-worthy blow-dry without the sore arms, these clever tools are game-changers. I thought it was time to share my top 8 blow-drying hot brushes you can find on Amazon UK right now. These are the ones I recommend to clients who want salon-style results between appointments, or just a bit of help taming the morning mayhem.  Let’s dive in, shall we?
By Team SB April 28, 2025
The Perfect Nightly Haircare Routine: Wake Up to Beautiful, Healthy Hair
By Team SB December 9, 2024
go to self-care gift ideas
By Salon Branded October 20, 2024
The Top 5 Different Style Hair Brushes You Need to Know About
A woman in a black sweater is sitting on a chair.
August 23, 2024
I am excited to announce a fabulous new addition to my in-salon services: the K18 Leave-In Repair Hair Mask! This revolutionary treatment is now available for just £12.50, and it’s set to redefine the way you think about hair care. 
A woman is brushing her hair with a brush and a hair dryer.
July 1, 2024
The Top 5 Best Hairdryers on Amazon UK: Your Ultimate Guide
A black and white photo of a woman with a timeless bob.
By Salon Branded June 4, 2024
The timeless bob haircut has been a timeless and versatile hairstyle for decades. From its daring debut in the 1920s to its chic modern variations.